Marketing Minute – Consistency by Eric Gilbert

Marketing Minute – Consistency by Eric Gilbert

Marketing is one of those things that we only think about when we have “time”, but we tend to have time when business is slow. Unfortunately we may not have the cashflow to market when we are slow, and when we are busy enough to have the cashflow needed, we probably don’t have the time.

In order to maintain a consistent level of sales and cashflow in our business, it is imperative that we maintain consistent marketing.


The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will.
Vince Lombardi
The Key Elements in a Marketing Cycle consist of:
Good Leads
Consistent Sales
Manageable Expenses

Good Leads:
Has funds to purchase
Has authority to purchase
Is ready to purchase NOW
Wants to purchase
Wants something YOU want to sell
Consistent Sales:

Quality system to automate marketing
Consistent activity to generate (quality) leads
Monitor pipeline regularly
Consistent time and systems to convert leads
Ability to properly fulfill production and follow-up

Consistency is contrary to nature, contrary to life. The only completely consistent people are dead.
Aldous Huxley


Able to be managed, controlled, or accomplished
without great difficulty.

Manageable Expenses
Schedule your marketing calendar
Set aside funds for unplanned charitable events
Live by your marketing calendar and budget


No comments yet.

Leave a Reply